End User License Agreement (EULA)
A license contract between a software publisher and the end user specifying the permitted uses of the software.
An End User License Agreement (EULA) is a specific type of terms of service used primarily for software products. Rather than selling the software outright, publishers license it under specific conditions — defining what the user may and may not do with the software.
EULAs are particularly important for mobile apps, desktop software, SaaS products, and games. They typically cover: scope of the license (single device, per-user), prohibited activities (reverse engineering, redistribution), automatic updates, and termination conditions.
App store requirements mandate a clear EULA for all apps distributed through Apple App Store and Google Play Store. Your EULA should be accessible within the app settings and during the onboarding flow.
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